Principles
Applied EI
Our governing principle is to APPLY Emotional Intelligence in order to align the behaviours of employees with the behaviours the organisation needs to achieve specific goals. More ...
EI, not EQ
The idea behind 'EQ' was to measure Emotional Intelligence in the same way that we measure IQ - a single number with which to compare ourselves and others to. Whilst highly convenient (and enticing!) for 'measurement' purposes, we strongly suggest that the notion of 'EQ' is of misleading practical value to organisations: More ...
Attitude
We pay greatest attention to the development of EI attitudes because we think that the development of attitudes has the greatest long term impact on employee and Executive performance. More ...
It's not about emotions
Well, actually it is. And it isn't. We believe that Emotional Intelligence needs to be fully integrated with the other intelligences so that it may be applied.
Real, practical EI is the process of being aware of how we think and feel and how others are thinking and feeling so that we can make the most effective choice in any given situation.
Therefore, Applied Emotional Intelligence is about integrating feeling AND thinking in order to be effective. More ...
Experiential
We like experiential learning because it is one of the few development tools that can shift attitudes to the same degree that one-to-one coaching can.
Our mission
Be the World’s leading PRACTICAL resource for EI development – bringing the best ideas about EI development and measurement into the applied domain.
Our vision
Effective people in and out of work.
Deliverables
What we aspire to achieve on behalf of our clients:
- faster coaching results when compared with traditional coaching (because we identify barriers to performance that may be outside the awareness of the coachee).
- alignment of attitudes and behaviours with competencies and corporate values (because EI is applicable to behaviour change).
- sustained behaviour change (because we work with attitudes).
- measurability (because it is important to measure our impact).
Related links
> Our people
> Our capabilities
> About EI Specialists
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