Sales training and applied EI
Because Emotional Intelligence sales training increases sales volume and value, we are asked to:
- integrate EI into sales training programmes to develop the attitudes and habits that allow sales skills training to be employed in a sustained and consistent way
- develop the ‘how’ of sales performance as well as the ‘what’ of the performance that is being achieved
- use 360-degree EI measures with external/internal customers to measure whether behaviour is perceived as (say) aggressive, assertive or passive
- measure and develop the attitudes of high-performing sales people (such as emotional resilience, realistic optimism, goal directedness, etc.) through one-to-one coaching
- develop the leaders of sales teams where the leadership style is having a negative impact on team culture and performance
- develop the EI of sales teams where over-competitiveness has become toxic to performance
Related links

> Developing individual EI
> Developing team EI
> Our approach
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Sales performance and applied EI:
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